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Shimmi Sundays
Shimmi Sundays is a swimwear brand rooted in effortless confidence, sun-soaked energy, and a bold feminine identity.
Sobo Studio partnered with the brand for a focused half-quarter engagement — redefining its visual language and elevating its presence through strategic storytelling and design.
Services
Social Media & Creative
Direction
Year
2024
Our Approach
Our vision was to transform Shimmi Sundays into more than just a swimwear label — to position it as a mood, a lifestyle, and a statement.
We stepped in to refine the brand’s core identity, ensuring every touchpoint felt cohesive, elevated, and instantly recognizable.
Capsule Campaigns
We conceptualized and executed two capsule campaigns that captured different facets of the Shimmi Sundays woman:
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Campaign 01: Soft, sunlit, and intimate — focusing on ease, skin, and subtle confidence.
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Campaign 02: Bold, playful, and expressive — celebrating movement, attitude, and statement silhouettes.
Each campaign was built with a strong narrative, mood direction, and content strategy to ensure high engagement and visual impact across platforms.
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